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The Haight Ashbury Merchants Association is always learning and adapting to meet the needs of our merchant and community membership. 


We are a 501(c)(6) non-profit whose purpose is to promote unity of action among the merchants in the Haight Ashbury District.


We work together to protect and promote our community as well as business interests to keep the peace and love alive in Haight Ashbury! 


The Haight Ashbury Merchants Association (HAMA) was established to build merchant cooperation, promote, improve, market, advertise, and beautify the Haight-Ashbury shopping district and visitor experience.

Our organization seeks to create a vibrant community and a welcoming place for residents and visitors alike.

Annually, we have sponsored the holiday lights on the trees along Haight street. Our members have drafted and approved a plan to revitalize the street. We are working closely with the city and other neighborhood community groups to support the following:

  • Addition of parklets, bike corrals and sidewalk improvements as called for in the city's Better Streets plan

  • Occasional planned street closures for pedestrian friendly events through the city's Sunday Streets program

  • Streetscaping, planters & decorative tree guards

  • Improved lighting

  • A welcome gateway such as an archway or decorative signage or poles, historical markers, and pathway

  • Integrated traffic flow, bicycle lanes and pedestrian pathways to/from neighboring areas including the Panhandle, Golden Gate Park, Buena Vista Park, Cole Valley, UCSF, Inner Sunset, NOPA, and the Lower Haight

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